Web Design for Business Growth: 9 Web Design Tactics Every Business Needs

Ever thought about how your website can help your business grow?

It’s like setting up a store in the busiest part of town. You want it to look inviting, be easy to walk around, and have everything in the right place. And just like a store, your website needs to be designed with your customers in mind. 

So, whether you’re starting from scratch or thinking of giving your site a little makeover, here are 9 web design tactics that every business absolutely needs

1. Make Your Web Page Simple and Clear

• Think of your web page as a book. It should be easy to read.
• People usually skim through websites. So, keep things bold and clear.
• Bullet points? Yes, please!
• Big blocks of text? No, thanks!
• Pictures and graphics? Super helpful to split things up.
• Use plain language. No fancy words, please!

2. Navigating Should Be a Breeze

• Navigation is like your website’s GPS. It should be easy to use.
• Clearly label your menus.
• Buttons should look like buttons.
• Your home page? It’s like the book cover. It should tell users what your website is about.
• Think of web pages like billboards. Big, bold, and easy to understand!
• The fewer clicks, the better. Keep actions simple.

3. Test, Test, Test! Then Fix What’s Broken

• It’s like trying out a new recipe. Test it first, then tweak it.
• Always ask users for feedback.
• Fix the most obvious problems first.
• Make changes that are visible and effective.
• Don’t add things just because they look cool. Think about the user.

4. Be Nice to Your Users (and Their Tech)

• Nobody likes annoying pop-ups or ads.
• Be kind with user data and choices.
• Everyone should be able to use your website, whether they’re using a mouse, keyboard, or screen reader.
• Describing pictures (with alt text) helps screen readers. Keep it short and sweet.
• Web forms? Make sure they’re clear and screen reader-friendly.
• A “Skip to Main Content” button at the top can be super helpful.

5. Tackling Design Roadblocks

• Web design debates? Keep the focus on what’s best for the user.
• Remember, it’s not about what you like. It’s about what works best for users.
• Always think about making websites usable for everyone.
• Sometimes you’ll face tough design choices. Just remember to keep things simple and user-friendly.
• Web trends might change, but good design principles don’t. Always keep users in mind!
• Learn from past designs, adapt to new tools, but don’t sacrifice usability.

6. Keeping Your Website Fresh and Alive

• Just like your wardrobe, sometimes your website needs a little update.
• Change doesn’t mean a complete makeover. Even small tweaks can make a difference.
• Remember to regularly update your content. Outdated info? Not cool.
• Use feedback as a compass. If many users point out the same thing, it might be time for a change!

7. Mobile Matters – Make it Responsive!

• Lots of us browse on phones these days. Make sure your site looks good there too!
• Keep mobile users in mind: Big buttons and easy-to-read fonts are your best friends.
• Ever tried clicking a tiny button on your phone? Yeah, not fun. Avoid that.
• Test your site on different devices. What looks good on a desktop might not on a smartphone!

8. Fast and Furious – Speed It Up!

• Nobody likes waiting. Especially not for slow websites.
• Check how fast your pages load. There are tools out there that can help!
• Big images or videos slowing you down? Time to compress or optimize.
• Keep your website’s engine (code) clean and running smoothly. It’ll make a difference!

9. Stay Safe and Sound – Security First

• Just like locking your doors at night, keep your website secure.
• Regularly update any plugins or software you’re using.
• Use strong passwords, and change them from time to time.
• Keeping user data? Make sure it’s safe and encrypted. Trust is a big deal online.

Remember, a great website is a mix of good design, fresh content, speed, and security! Keep it user-friendly and you’re on the right track. 😉