Here are some helpful tips, real examples, and data to help you improve your website navigation
What’s in a Name? Instead of vague labels like “Services” or “Products”, use specific terms. Think about it: when you’re searching online, do you ever type in just “products”? Probably not.
SEO & UX Harmony: By using descriptive labels, you’re playing nice with search engines and your visitors. It’s like telling both Google and your potential customer, “Hey, this is exactly what we offer!”
Example: Replace “Services” with “Landscape Design & Maintenance”.
Websites with clear, descriptive labels often see higher engagement rates. As Orbit Media suggests, this clarity can boost both your search rankings and user satisfaction.
Topic Over Format: People look for information, not formats. They rarely think, “I want to read a whitepaper today!”
Better Approach: Use labels like “Wilderness Navigation Tips” instead of “Videos”.
A website with a menu item “Survival Guides” is more enticing than one just saying “E-Books”.
Keep It Simple: Complex dropdowns can be a navigation nightmare. Instead, go for a mega menu if you have lots of options. This offers a clearer, more organized view.
Example: Imagine a clothing store with categories like “Men’s Winter Wear” in a mega menu rather than a simple “Clothing” dropdown.
Stat to Consider: According to NN/g, mega menus increase findability by organizing information more logically.
Make Contact Easy: A prominent “Contact Us” or “Get Started” button in the header is key.
Tip: Use a contrasting color to make it stand out.
Why It Works: Over 50% of marketing websites use this approach for a reason it drives engagement.
The Magic Number: Try to keep your main navigation items to seven or fewer.
The Why: It’s not just about aesthetics; it’s about cognitive load. Fewer choices mean a more focused visitor experience.
Data Backs It Up: Hick’s Law suggests that increasing the number of choices will increase decision time logarithmically.
Strategic Placement: Put your most important items at the beginning or end of your menu. It’s all about the ‘serial-position effect’.
If you’re a restaurant, place “Menu” and “Contact/Reserve” at prime spots.
Don’t Show Them the Exit: Social icons in the header are like inviting your guests to leave. Keep them in the footer instead.
The Logic: You want to keep visitors on your site, not send them off to the distracting world of social media.
Embrace the Hamburger: The three-line ‘hamburger’ menu icon is your friend on mobile devices.
Why This Works: It’s become a mobile standard, recognizable and efficient.
Example: A clean hamburger menu can make even a complex site navigable on a small screen.
Data-Driven Decisions: Regularly check how visitors use your navigation and adjust accordingly.
Actionable Tip: If a particular menu item rarely gets clicks, consider renaming it or changing its position.
Stay Consistent: Ensure your navigation menu is the same across all pages. This consistency helps users feel more comfortable and confident as they move around your site.
Why It’s Important: Users learn your site’s navigation pattern; changing it can cause confusion and frustration.
Real Example: Imagine a shopping site where the menu changes from the homepage to the product page – it would be like changing the layout of a physical store every time a customer turns a corner!
Click Over Hover: Especially on mobile devices, where ‘hover’ isn’t an option, it’s better to use click-based menus.
The Reason: Hover menus can be tricky to navigate, particularly for those not as adept with a mouse or on touch devices.
Stat Check: Research shows that click menus reduce accidental activations, making navigation more deliberate and less frustrating.
Breadcrumb Trail: These are little navigational aids that show users their current location on your site and how they got there.
Benefits: Breadcrumbs are particularly helpful on e-commerce or content-heavy sites where users can dig deep into categories.
Example: On an online store, breadcrumbs like “Home > Men’s Clothing > Jackets” let users easily backtrack.
Use Icons and Images: Adding icons or small images next to menu items can be a great visual aid.
Why It Works: Visual cues help in faster recognition of menu items, especially for non-text elements like a shopping cart or user profile.
Remember: Ensure these images are simple and universally understood.
Simplify Choices: Limit the number of options in your primary navigation to focus on your most important pages.
The Logic: Too many options can overwhelm users, leading to choice paralysis.
Data Insight: According to studies, having fewer, focused options increases the likelihood of user action and satisfaction.
Easy Search Access: For content-rich websites, include a search bar in a prominent place in your navigation.
User Benefit: This allows users to quickly find what they’re looking for, improving overall site usability.
Pro Tip: Make sure your search bar is easy to find and use. Top-right corner is a common and effective placement.
Remember, the key to great navigation is balancing simplicity with functionality, making sure every element has a purpose and contributes to the overall user experience.
It’s all about making that digital journey enjoyable and effortless.
